That is, knowing a good deal about the values and power relations in our own society (gender systems for example) we can deconstruct our own technologies to discover the often hidden ways in which their apparent neutrality masks codes of privilege and meaning. The throw away Coca-Cola bottle tells us a great deal about not only our diet, but our definition of garbage, the geographical reach of Western commercial interests, and the cachet of consumer culture."
If we start with the bottle as an example of mass produced, durable materials and the sway of the commercial beverage industry, we can find ourselves working backward to the flour milling process first automated by Oliver Evans in the 1780s and driven by water power which brought down the price of flour for bread.
The cost of inventiveness.
Cases of complexity
A completely automated flour mill, by Oliver Evans, 1782.
Oliver Evans (1755 - 1819) American inventor & factory builder, Philadelphia, Pa.
Oliver Evans pioneered the high-pressure steam engine, automated milling, and refrigeration. Evans was born in Newport, Delaware on September 13, 1755. At sixteen years old, he was apprenticed to a wheelwright, however, within two years Oliver Evans began his inventing of a new high-pressure steam engine. Evans also invented textile machine tools and milling equipment. He was a millwright by training.
In 1782, Oliver Evans built the first automatic mill on Red Clay Creek, Delaware. In 1789, the first U.S. patent for a steam-powered land vehicle was granted to Oliver Evans, called the Oruktor Amphibolis, a steam driven carriage that also floated on the Delaware River and served as a dredge. Evans, one of America's pioneering inventors, created the high-pressure steam engine and advanced the milling industry by automating flour mills (pictured above).
Thomas Jefferson denied him the patent for his milling operation (and this rights to any monetary payment) claiming that Evan's presumed originality in the automated mill's design was really just a series of adaptations from Archimedes. It was Archimedes, not Evans--so Jefferson thought--who had perfected the "Archimedean screw," a device used in Egypt for lifting water from a lower to a higher plane. Seen here the device is the slant angled, threaded drive leaning to the left from "A" above to "N" below: