"In summary, it's easy to make money in generating more supply, it's very difficult to make money by persuading people to be more economical in their demands. For almost two centuries, half of the meaning of the word economical has ignored the subjectivity of the word demand. The omission disturbed ecologists; it delighted most economists sand businessmen. Accepting the fact that the world available to human beings is a limited one will be the most difficult task ever tackled by our species. The intermediate costs will be high; the ultimate reward will be survival itself."

The price of progress

bookThe Ostrich Factor, p. 87.


Galbraith | McCloskey | Cycles