When especially speaking to audiences on or about any topic you want to inform people about - it is important to convey, either explicitly or implicitly the following information to any listener:

A: One -- explicit -- from explicate

Unambiguously demonstrated by the exact words; verbatim recall of an idea or concept.

B: Two -- implicit -- implied clearly stated inherent in the meaning

Understood generally from context by reading between the lines, open to some interpretation.

Whether implicit or explicit, consider these five universal factors as necessary to cover in any informative writing which precedes your making an informative verbal presentation of your information.

Always:

1. first know your listener

2. second know your facts

3. third speak clearly and enunciate key words and important concepts.

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An intelligible structure arises from the focus on:

Who | What | When | Where | How

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Who says this and their level of authority is?

What are they saying and of what importance is your focusing on that?

When did they say it; in what period did it occur? For how long did it last?

Where is this being said, where are these authorities from, or where did it occur?

How do they say it (voice, emphasis, tone) and how do they argue (present evidence) their case?

Why should we pay attention to you?

What is the significance of your point?

How much evidence is there for your beliefs?

Who are the authorities on the subject?
Where is the critical information to sustain the evidence and your interpretation?

When was this last taken seriously?

Your suggestions and remedy for this state of affairs should be clearly stated in the beginning and restated more convincingly at the conclusion. Stick to your message and repeat for the audience what you want them to recall.

Leave a distinct, lasting and persuasive impression on your audience or listeners.