Vocabulary to learn and use.

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An advanced level of  terms to describe the prevailing views, behavior and conditions in society today with respect to how we treat one another due to the unseen and pervasive influence of technology in our lives.

Synonyms are in bold after the definition

Brainwash, to have one's beliefs and views altered by undue persuasive force. Noam Chomsky says manufacturing consent is old style propaganda in a guise of objectivity, reductionism, certainty, & fragmentation. Some call this overt & covert aspects of thought control. Chomsky feels that we are isolated -- atomized victims of modern imagery, language, & media see the Manufacture of Consent.
to indoctrinate, propagandize, inculcate.

commodification, commercialization, or to treat as a commodity, that is to sell the thing; hence the selling of things. The notion that any item, person, or place can be interchangeably valued, exchanged, or purchased for some price. These beliefs are enhanced due to mass production which has fed the growth of advertising, marketing, and public relations.
  to commercialize.

conspicuous consumption is the ostentatious display of wealth in order to gain recognition, increase one's status, intimidate others, or dispel reality.
  status seeking purchases.

culture, from the Latin word cultus, to cultivate (raise crops) or to form a cult, refers to the inherited ethnic identity of all peoples derived from language, nutrition, surroundings, religious beliefs, social institutions, and material artifacts. As such any culture disturbs, reinforces and often fabricates new views about nature, the world and the universe, because ideas embodied in all cultures shape the way we choose to live.
  inherited traditions.

delusional intelligence, refers to some distortion inherent in technology is enhanced by our ignorance of aesthetic judgment, moral certitude, and decency -- but it is further and needlessly mystified if we do not understand the rationale, synergy, timing, or varied aspects of technology.

illusory knowledge, unrecognized misinformation.

dimensional, is a measure of the distances in any place between fixed points.

sideways, longwise, depth.

ecology, is derived from the GREEK word for household: oikos -- residence of the family : oikumene -- structures & buildings, oikios topos -- the nest or place that best suits a specific plant. Logos is the study of a body of ideas -- as expressed in particular words and phrases that comprise the language & viewpoint of ecolacy.
  natural history and life cycles, interactive environments, study of surroundings in relation to inhabitants.

editing can be an example of a manufactured view point by leaving out significant details and including tangential details that crowd out the focus of an issue, event, or problem.
  reviewing, restating, clarifying, assembling, reassembling, organizing, selecting.


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fabricating consensus is based on our widespread ignorance of media uses, the influence of technology in shaping our reality, and the illusion that every new product is a signal of progress.
  deceive, manufacturing agreement where none exists, advertising consent.

fictions are accepted explanations for otherwise complicated events or even unreal circumstances. Fictions refer to unexamined descriptions or meaningless metaphors; for example: "national security," "friendly fire," "necessity is the mother of invention," "perpetual motion," "the common good."
  allegories, fables, fabricated stories, myths, deception, falsehood, imaginative.

"human ecology cannot be limited strictly to biological concepts, but it cannot ignore them. It cannot even transcend them. It emerges from the fact of interconnection as a general principal of life. It must take a long view of human life and nature as they form a mesh or pattern going beyond historical time and beyond the conceptual bounds of other humane disciplines. Or man is in the world & his ecology is the nature of that 'inness'" according to ecologist, Paul Shepard, 1969.

study of people's living conditions.

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imagery revolution, [1850 - 1998] Since the purpose of much advertising is to deceive the motive of much entertainment, broadcasting, and even news coverage, or commentary is to dull peoples' brains and sell them a perspective of the sponsors, producers, writers, or anchor persons. The institutions that partake in this are: mass media, newspapers & magazines, photography, movies, radio, television, computers, internet, & political campaigns.

commercialized media manipulation, infotainment.

imagination requires that the images we see on film, video-tape, or in print be "honest" portrayals since images and symbols have the capacity to distract us from the reality of the world. For example since most of the country's population is urban, media advertising emphasizes the rural and wild setting over urban scenes. Are these images honest portrayals of our experience? How is imagination manipulated?

resourcefulness, curiosity, creativity, passion, innovation or inventiveness.

misplaced sentiment: is the inability to distinguish true feelings from less sincere nostalgic yearnings for allegedly simpler times in the past. Sentiments that are seriously inappropriate include childish fantasies & wish fulfillment instead of realistic feelings about our accomplishments and failures. The expression of feelings so as to hide from view the deeper complexities of human emotions. See also: fictions (above).

erroneous emotional attachments, unwarranted emotions, false sappiness, deceptive affectations.

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oikumene, oikoumen, In the ancient Greek tradition oikoumene is the concept of "the inhabited world," although it had six other meanings. "A peopled place known to sustain life." Peoples in their surroundings or a habitation; landscape and architecture of places.

the built environs, settlement, cultural landscape, inhabited surroundings, altered geography.

politics of tools, by failing to critically analyze the influence of our media (tools) on policies, laws, trials, and livelihoods we are prone to manipulation because deception is so widespread. Any technology exerts an influence on politics either overtly in the form of debates over censorship, abortion, and finance costs or covertly due to the shaping of our work, homes and past-times by gadgets, machines and equipment.

power of technology to alter situations, unequal application of techniques for some advantage to the users or owners.

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reaction means to respond by opposing or confronting the original stimuli.

response, comeback, retaliation, retort, riposte, backlash, counter-attack

reification means treating anything fictional or abstract as though it were actually existing or real. Treating an abstraction or some ideal as substantially real. The mass production of images feeds the reification of misplaced sentiment because we do not critically examine the content of these symbols. Examples of this include: "the masses," "baby boomers," "the economy," "generation X".

concretize, make real, revealing (in a deceptive sense).

relation means a connection between two otherwise separated things, events or persons.

link, correlation, correspondence, parallel, alliance, bond, interrelation, interconnection, kin, kindred, family member.

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sacred means holy as opposed to profane, secular, or not sanctified.

holy, sanctified, spiritually significant, ritually special, divine, hierophany.

science is our word for knowledge and is derived from the Indo-European word to cut or divide "skire". [SKEI {from scire: to cut} [GREEK] to separate (/) divide or split.] The word has a general and specific meaning that depends on the context in which the word is used. Science is the knowledge we amass about the physical universe's predictable periodicity. Science is really a method, or way of knowing about our existence.

specified knowledge, tested information, reliable, certain, less uncertain data.

sybaritic, means -- wantonly indulgent, luxurious display of behavior to avoid work, a pleasure seeker. Eschewing good taste & ignoring moderation. An excessive reliance on pleasure to mold behavior. An extremely epicurean perspective on life. Thomas Hobbes (17th Century) argued we were motivated by the desire for pleasure and the avoidance of pain.

hedonistic, lavish, voluptuous, libertine, debauched, decadent.

synergy, synergetic, synergistic, two or more forces acting in tandem have an impact that is greater than the mere sum of the combined effects. This idea leads to the notion of the multiplier effect to measure the relative strength of synergistic influences of technology on the economy, politics, and organizations of societies. Two harmless depressants when taken independently have a mortal synergy: Alcohol + Barbiturates = death.

togetherness, interaction, cooperation, combined effort, give and take.

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technological autism a form of technical virtuosity in media and transportation has encouraged us to become out of touch with the actual processes that living things depend on for their survival and emotional security. This self-indulgent behavior is somnambulistic, and encourages us to be contented consumers of superficial messages designed to deaden our feelings. An extreme withdrawal from life based on emotional detachment.

detached, unmoved, listless, ennui, deadened, or state of delirium due to exposure to or overt, repetitive reliance on technical systems.


technology, is the systematic application of knowledge to expressive, manufacturing, mechanical, industrial, or chemical arts to solve problems.

The applied use of factual knowledge to enhance and accumulate efficient changes in the human use of tools, devices, instruments, utensils, or artifacts in the creation of material culture while assuring survival.

Technology refers to the related series of steps, procedures, tools, and artifacts to make a product that has a market or meets some demand from the population.

art, craft, engineering, or means.

technical changes refers to five related influences of the capacity of technology change our milieu. This is because technology:

1), alters or raises the carrying capacity of a place to house a greater density of population.

2), compensates for human frailty.

3), redefines reality and the boundaries of our knowledge.

4), and technical change accounts for the differences in people's material culture.

precise, specialized, esoteric, complicated, complex, practical, or specified.


trivialize, the skillful ability to divert attention from serious or weighty issues and focus mass attention on so many inconsequential details that most observers lose track of the heart of an issue. The irreverent use or deliberate manipulation of meaningful ideas, beliefs, symbols, or customs in such a way as to diminish the importance of, or actually lose, the comprehensive narrative that gives coherence to a culture undergoing rapid social change.

underestimate, minimize, dismiss, diminish, belittle, misunderstand.


visualize, to envision a way to relate the seen and the unseen into a meaningful arrangement. Laws of, see visual learning and visualizations.

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Last Updated on August 2, 2007

By Joseph Siry