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media | training | 6 must do items | message model | sample letter | Press | How | Flip it | index

Spinning accurate information to protect access to knowledge & for advancing our rights.

Free speech has – since the English Revolution in the 1620s-1640s – involved the use of media in the form of printed pamphlets and later newspapers [the press] to express facts, events, interpretations, and opinions about social, economic, and political conditions.

– Proactive–speaking up!

Media sites:

Consider the role of members in your community

We are it

Media can be one means to engage the community

Educate the members of the community and organizational members on what must be done to affect reasonable, fair, adequate, & humane change in society.

Involving the community in educational efforts began with the Congo in 1890s:

Trade Unions (1890s)

Women's suffrage (1890s-1920s)

Conservation (1900s)

Farm Workers (1970s)

Adopt a Manatee (1980s)

Habitat for Humanity (1980s)

 

How do you personalize your issue for motivated people to intelligently and effectively respond?

Message, Training, Events

Media plans

Have a message that is clear and easy to hear.

Stay on message, focus, bring it back to your issue, among other issues.

Keep it simple.

media | training | 6 must do items | message model | sample letter | Press | How | Flip it | index

Training spokes persons, people who can communicate clearly.

  • speak clearly and enunciate.
  • make eye contact.
  • put people at ease.
  • ask them if they understand what you have said.
  • "Does that answer your question," is a phrase that can buy you time.
  • Think through your answers.
  • Oral presentations, tips for

media events

media briefings

have talking points or briefing points

brief people about the facts and the issues

focus on two or three points and hook the audience

measuring the well being of people in society; and international comparison.

misery index

Foreign Press

Media

Government

 

media | training | 6 must do items | message model | sample letter | Press | How | Flip it | index

Six (revised) effective steps to media coverage and delivering your message:

  1. What is your message (2 sentences) and from that state your intent & outcomes.
  2. Identify newsworthy data: what's significant about it?
  3. Target your audiences: the words they use and the frame they can recognize.
  4. Frame for maximum media coverage
  5. Discipline the message: stay on point.
  6. Create a media plan: sell your ideas honestly.

Model for messages:

  • The solution, What needs to be addressed?
  • A call to action, motivating the grass roots to
  • eradicate the problem, why it needs action.

A sample letter to decision-makers:

I have been to Prudhoe Bay to see the drilling damage to the tundra along the Arctic Coast. I have been to the Arctic National Wildlife Refuge to see the caribou herds whose home range your appropriation can either continue to protect, or can further damage. I urge you not to drill for oil in a wildlife refuge. You have a sovereign obligation to keep the public trust in wildlife from harm, loss or decay.

By raising fuel efficiency standards you will recover more oil, more rapidly, and thus affect market prices more quickly than any reckless vote to open the Arctic National Refuge for drilling crude. Please keep the Arctic National Wildlife Refuge protected and vote yes on the Cantwell Amendment. Then vote no on the Budget Reconciliation bill because it 1) reeks of cronyism, 2) destroys the bipartisan consensus on the need to protect American wildlife begun by Teddy Roosevelt, furthered by Harry Truman, extended by Richard Nixon, and set aside here along that Arctic Ocean plain by President Carter.

Therefore Arctic National Wildlife Refuge is a national treasure that should be protected, not sacrificed to oil drilling.

media | training | 6 must do items | message model | sample letter | Press | How | Flip it | index

Press is the investigative conscience of the community

98

community response

Chualar Ca.

      • posters on the wall
      • Photographs
      • T-shirts "Clean Water Now!"
      • catchy sound bites
      • Humor
      • a central media contact for referrals.

pp. 102-103

media | training | 6 must do items | message model | sample letter | Press | How | Flip it | index

Ellen Degeneres

4-30-1997

lessons on turning a story around.

freedom versus family values

"not appropriate for families."

versus

Networks have "taken away the remote control."

106-107

flip it

Where do pollution and public health fit into the way we think about one another?

Does the pollution of air and water not harm others? Do such actions and the legal protection from having to pay to harm the health of others not fall under or relate to cherished beliefs?

These beliefs can be expressed as either "family values," or property rights. These are just some of the rights protected under the fifth amendment so people are not deprived of "life, liberty, or property?"

media | training | 6 must do items | message model | sample letter | Press | How | Flip it | index

Advocacy and the media as a community conscience

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